Thursday, November 21, 2013

VALS - Values, Attitudes and Lifestyles (Audience)


After taking the VAL survey, I may be considered primarily as an experiencer and secondarily as a striver.
 
Me and Joanna also feel that our target audience for our film promotion package may also be considered as experiencers, due to their love of excitement, which they will potentially gain from viewing our trailer, poster and front cover.

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