Developed by Rentfrow, Goldberg and Zilca, it is a new theory.
An investigation was conducted in aid of discovering an individual's preference in terms of entertainment.
3000 people took part in the investigation, the factors that influenced the dimensions were demographics and personality traits.
The 5 entertainment dimensions are: Communal, Aesthetic, Dark, Thrilling, Cerebral
High-brow - audiences enjoy music, art, books (Cerebral, Aesthetic)
Low-brow - audiences enjoy films and television (Communal, Rebellious)
The target audience for our film package may fall under Dark the Thrilling dimensions, these two dimensions would fit into the low-brow category:
Dark:
Music: Heavy Metal, Punk, Rock
Film Genre: Horror, Action/Science Fiction, Cult, Erotic
Individual Characteristics: Defiant, Reckless, Immodest. (These descriptors may resemble some of the key characteristics associated with the preferred media genres)
Thrilling:
Film Genre: Action, Sci-fi, War
Books: Action, Adventure, Espionage
Television: Action, Mystery, Sci-fi
Individual Characteristics: Ingenuity, Competence, Quickness (There were no consistent correlations or patterns for the personality traits of those preferring this entertainment factor, however these specified characteristics were found to associate)
Our audience may have preference to the genres under the Dark factor due to them enjoying watching Horror films, and the genre of ours being a supernatural horror. Our audience may also enjoy the appeal of action which occurs in our trailer or may associate with our film poster or front cover: Morgan frantically running through the forest trying to find her sister; the slow yet sometimes hurried and quickening motion of Morgan in her house, before and after seeing the terrifying image of the supernatural entity and the many horrifying sightings of the entity drawing closer to Morgan. The dog running off is also the inciting moment which leads to the remainder of the action in our trailer.
Some of the characteristics of those who prefer the Dark factor do not necessarily match that of our audience, perhaps fitting characteristics such as quickness, as to enjoy the twists and turns of a supernatural horror and ingenuity, due to being inventive and clever in suggesting what may happen in moments of mystery and suspense. These characteristics associate with the Thriller dimension.
Our audience members may also prefer the genres found in the Thriller dimension such as Mystery and like Dark, Action. The enjoyment of watching Mystery on TV could link to their liking of the mystery and enigma that our trailer, poster and cover provides.
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